Microsoft confirms launch of a game store for Android and iOS in July

Microsoft has unveiled plans to launch its Xbox mobile game store in July 2024. Initially, the store will be accessible via web browser and will feature Microsoft's own game portfolio, including popular titles like Candy Crush Saga and Minecraft.

This launch signifies a strategic move by Microsoft to establish an alternative mobile gaming platform, independent of existing app store ecosystems. The web-based approach ensures global accessibility across various devices and avoids potential restrictions imposed by individual app store policies.

Future plans suggest the eventual inclusion of third-party games, transforming the platform into a comprehensive mobile game store. However, the timeline for this expansion remains undisclosed.

Sarah Bond, @Microsoft’s Xbox president, announced at #BloombergTech that the company will launch its own mobile game store in July, creating an alternative to Apple and Google’s app stores pic.twitter.com/hj6eLtsGfl
— Bloomberg Live (@BloombergLive) May 9, 2024

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