Phone 17 Launch and Other Apple 2025 Highlights

Valeriia Yerchenko -

Today, Apple held its 2025 product launch event, unveiling the latest updates across its ecosystem. The presentation focused on performance, health features, and new innovations in design and connectivity.

AirPods Pro 3

Image: Apple
  • The design remains nearly unchanged, but the internal architecture and noise cancellation system have been upgraded.
  • Key updates include a more compact earbud design, five ear tip options for a better fit, and improved water and sweat resistance with an IP57 rating.
  • AirPods Pro 3 now feature an AI-powered real-time translator.
  • They can also measure the user’s heart rate.
  • Battery life reaches 8 hours with noise cancellation and 10 hours in transparency mode.
  • Sales begin September 17 at an unchanged price of $249.
Image: Apple

Apple Watch Series 11

Image: Apple
  • Longer battery life: up to 24 hours (previous generation: 18 hours) with fast charging support.
  • Thinnest Apple Watch to date with improved front glass that is twice as scratch-resistant.
  • New Space Gray aluminum coating; cases made from 100% recycled titanium and aluminum.
  • Health features: hypertension detection and real-time translation.
  • Sleep Score provides detailed sleep analytics based on duration, consistency, awakenings, and sleep stages.
  • Available in two sizes: 42mm and 46mm; Wi-Fi only or 5G cellular models.
  • Aluminum colors: Jet Black, Silver, Rose Gold, Space Gray; Titanium: Natural, Gold, Slate.
  • Price starts at $399.

Apple Watch SE 3

Image: Apple
  • First SE model with Always-On Display and 5G support.
  • Powered by Apple S10 chip with enhanced health tracking features.
  • New health sensors: sleep apnea notifications and wrist temperature sensor.
  • Charges twice as fast as previous generation.
  • Available in 40mm case; price starts at $249.

Apple Watch Ultra 3

Image: Apple
  • Larger, brighter display with up to 42 hours of battery life.
  • Supports 5G, sleep apnea detection, enhanced Sleep Score, and new watch faces: Flow, Exactograph, and exclusive Waypoint for outdoor navigation.
  • Satellite connectivity allows sending emergency messages in areas without cellular coverage.
  • GPS performance improved; positioned as a flagship watch for athletes and travelers.
  • Case available in two colors, produced using 3D printing to reduce material waste; new bands compatible with previous Ultra models.
  • Price: $799; pre-orders start September 12, official sales September 19.

iPhone 17

Image: Apple
  • Larger 6.3-inch display with ProMotion 120Hz refresh rate; mostly unchanged design with new color options.
  • Peak brightness up to 3000 nits; Ceramic Shield 2 glass with triple scratch resistance and anti-glare coating.
  • Front 12MP Center Stage camera with larger sensor, wider field of view, and square module for portrait and landscape shots.
  • Rear cameras: 48MP Dual Fusion wide (f/1.6, 26mm) and 12MP telephoto (2x zoom, 52mm), both with optical image stabilization.
  • Powered by Apple A19 chip; starts at 256GB storage.
  • Battery lasts “all day” with up to 8 extra hours of video playback; faster wireless charging.
  • Available in five colors: Lavender, Mist Blue, Black, White, and Sage; starting at $799.
Image: Apple
Image: Apple

iPhone 17 Air

Apple introduced the iPhone 17 Air, a redesigned device just 5.6mm thick.

Image: Apple
Image: Apple
  • 6.5-inch display with Ceramic Shield 2 and ProMotion 120Hz.
  • Powered by Apple A19 Pro (3nm) chip; features C1X cellular modem and N1 Wi-Fi/Bluetooth chip for energy efficiency.
  • Battery life “all-day,” including up to 40 hours of video playback; supports MagSafe Battery Pack.
  • Single 48MP main camera; front 18MP Center Stage camera..
Image: Apple
  • As expected, only eSIM is supported.
  • Battery life is rated for “all day,” including up to 40 hours of video playback.
  • New MagSafe accessories debut with it, including a slim magnetic charger and exclusive Air cases — a clear case and a bumper.
  • Available in four colors; starts at $999 for 256GB.
Image: Apple

iPhone 17 Pro and Pro Max

Image: Apple
  • First major redesign since iPhone 11 Pro; rear camera module spans almost the full width. Aluminum unibody returns (no titanium), with Ceramic Shield 2 glass front and back, anti-glare coating, and new Cosmic Orange color.
  • ProMotion OLED, 120Hz refresh, up to 3000 nits brightness, sizes 6.3" (Pro) and 6.9" (Pro Max).
  • Apple A19 Pro chip (6-core CPU, 6-core GPU with 2nd-gen Dynamic Caching), 40% performance boost on prolonged tasks vs iPhone 16. N1 chip supports Wi-Fi 7, Bluetooth 6, and Thread smart home protocol.
  • Custom vapor chamber; aluminum body dissipates heat 20× better than titanium.
  • “Best iPhone battery life ever”; up to 33h video playback (Pro) and 39h (Pro Max); fast charging 0–50% in 20 minutes; wireless charging supported.
Image: Apple
  • Triple 48MP rear cameras (wide, ultra-wide, 8× telephoto with OIS); 18MP TrueDepth front camera with Center Stage; telephoto supports 4× zoom mode; sensor-shift stabilization.
  • ProRes RAW recording supported, compatible with Final Cut Camera and Blackmagic Camera apps.
Image: Apple
  • 256/512/1024GB; USB-C 3, 5G, LTE, eSIM, NFC, GPS.
  • New TechWoven cases in multiple colors and Crossbody Strap.
  • iPhone 17 Pro from $1099; Pro Max from $1199. Pre-orders open now; sales start September 19.
Image: Apple