Snapchat adds generative AI lenses, longer video uploads and more

Snapchat, used by over 800 million people to connect with friends, express themselves, and capture memories, introduces new features for enhanced creativity and personalization.

Effortless Video Creation

Templates simplify high-quality video and Snap creation. Users can access Memories or their camera roll, add music, and generate polished clips for sharing with friends, family, or followers.

Extended Video Lengths

For longer content, users can now create videos up to three minutes long and upload videos up to five minutes in Chats, Stories, and Spotlight.

Seamless Content Capture

A camera toggle allows for quick Snaps or more advanced content creation with editing tools, accessible with a simple swipe.

AI-Powered Lenses

New AI Lenses offer limitless creative possibilities. A new advanced AI Lens lets users instantly immerse themselves in festive themes, with more styles on the horizon.

Snapchat+ Exclusive Features

Snapchat+ subscribers gain access to Friendship Profiles where their avatars can pose alongside their friends' Bitmojis. Additionally, a pet "Bitmoji" feature allows users to upload a pet photo via Snap Map and create a unique avatar for their furry companion.