The Coca-Cola Company is collaborating with Adobe to launch a new design platform

Coca-Cola , in partnership with Adobe, develops an innovative AI-powered system called Fizzion that enables the creation of branded visual content more efficiently.

The new system enables creative teams and designers to produce content ten times faster, while maintaining the quality, originality, and integrity of the brand. Fizzion understands the creative vision of designers and helps to solve problems associated with artificial intelligence misinterpreting brand principles.

When designers create something, the AI tool can study their creative ideas and encode them into a "StyleID", which is a machine-readable identifier. This identifier automatically applies brand rules to all assets, ensuring consistency across the design.Once trained, StyleID s act as real-time guides, allowing Coca-Cola teams and agency partners to generate hundreds of localized campaign variants with precision. This allows creatives to focus on the storytelling aspect of their work, rather than worrying about formatting.

Since Fizzion is created in collaboration with Adobe, it utilizes Adobe Firefly's generative AI technology, which is integrated directly into the Creative Cloud.

The project is currently in its pilot phase, but the companies believe it will help them to comply with and maintain their brand standards and allow designers full creative freedom. The Fizzion system will be integrated into the Adobe Creative Cloud and can be used in Illustrator, InDesign, and Photoshop.