TikTok launches Whee, a new photo-sharing platform

ByteDance, the company behind TikTok, has launched a new mobile photo-sharing app called Whee. The app, which is currently only available in a few countries, is similar to Instagram and allows users to post photos, chat with friends, and view feeds of new posts.

Whee has a simple user interface with three main tabs: camera, news feed, and messages. Users can take photos and post them to their news feed, where they can be seen by friends. They can also chat with friends through direct messages.

Whee emphasizes privacy, giving users the option to share their photos only with close friends. This differs from Instagram, where users can post photos publicly or to a limited audience of followers.

The launch of Whee suggests that ByteDance is looking to expand its presence in social media beyond TikTok. The app could pose serious competition to Instagram, especially among users who value privacy and want to share photos with their inner circle.

Only time will tell if Whee can gain popularity among users and become a worthy competitor to Instagram.

Here are some additional details about Whee:

  • Available on Android in over 10 countries.
  • No public profiles or search function.
  • Users can sync their TikTok contacts with Whee.
  • The app uses an algorithm to personalize users' news feeds.

Whether Whee is successful will depend on its ability to attract and retain users. ByteDance has a large TikTok user base that it can leverage to promote the new app. However, Whee will need to offer something unique and valuable to differentiate itself from competitors like Instagram and Snapchat.