Top usability testing tools for UX and product designers

Tetyana C -

Exceptional user experiences (UX) are no longer a luxury for digital products; they are a strategic imperative. Usability testing tools transcend mere aesthetics by equipping developers to identify and eliminate friction points that impede user interaction. By proactively addressing these potential roadblocks through early-stage testing, these tools ensure a smooth and positive user journey, from initial engagement to final action. This translates to a demonstrably more effective product that drives user satisfaction and fosters long-term loyalty, ultimately propelling business growth.

Usability testing tools offer a comprehensive approach to crafting exceptional user experiences (UX). These tools provide crucial benefits throughout the development lifecycle.

Incorporating usability testing tools throughout the development lifecycle unlocks a multitude of strategic benefits. This seamless integration empowers teams to:

  • Early identification and rectification of usability issues translates to substantial cost savings. This proactive approach minimizes the need for expensive rework and delays later in the development lifecycle.
  • Informed design decisions are crucial. Usability testing provides valuable qualitative and quantitative data, offering key user insights that fuel strategic design choices and elevate the user experience.
  • Usability testing serves as the foundation for optimizing product performance. It verifies the product's efficiency and alignment with target user needs. By ensuring smooth operation and enabling users to seamlessly complete their intended tasks, the product's overall effectiveness is significantly bolstered.
  • A user-centric design with minimal friction builds trust and fosters long-term engagement. When users can navigate functionalities effortlessly, they gain a sense of empowerment and remain invested in the product.

Usability testing tools unlock a user-centric development paradigm. By integrating user feedback throughout the design lifecycle, these tools empower teams to craft digital products that resonate with target audiences and achieve market success. This unwavering focus on user needs translates to demonstrably positive business outcomes.

Top 5 usability testing tools 

Maze

Maze empowers product teams with a robust suite of functionalities designed to optimize user experience throughout the development lifecycle. 

Key features:

  • Prototype testing: conduct early-stage user testing to validate prototype usability and optimize resource allocation.
  • Live website testing: empower your entire team to conduct user research on live flows, features, and experiences seamlessly with Maze. Integrate your website with Maze to gather valuable customer feedback and drive informed product decisions.
  • Feedback surveys: Leverage surveys to gain actionable insights into customer satisfaction, test innovative concepts, and delve deeper into feedback to propel your product towards success.
  • Interview studies: Accelerate product discovery with Maze's AI-powered Interview Studies. Effortlessly convert moderated customer interviews into actionable insights and shareable reports to inform data-driven decisions.
  • Card sorting: Unleash the power of our custom, automated analytics to effortlessly uncover your users' mental models, enabling you to optimize naming, navigation, and information architecture (IA) for a seamless user experience.
  • Tree testing: Prioritize user-centric design by ensuring effortless information accessibility. Continuously test and refine concepts to optimize user journeys and avoid complacency.

Pricing 

Maze recognizes the diverse needs of product teams. To address this, they offer a flexible pricing structure with options for various team sizes and testing volumes.

  • Starter: Empower your small team to conduct user research with our user-friendly platform. Our affordable pricing plans make it easy to get started and achieve your product goals.
  • Free: Maze provides a free trial to allow potential users to explore the platform's functionalities and assess its suitability for their needs.
  • Monthly: $99 USD
  • Annual: $1,188 USD
  • Elevate your product research capabilities with  enterprise-grade solution, designed to empower organizations of all sizes to conduct comprehensive user research at scale.  Customized pricing plans ensure that you receive the features and support you need to achieve your product goals.

Lookback

By leveraging Lookback, businesses can gain a deeper understanding of customer needs, make informed decisions, and ultimately deliver exceptional customer experiences that drive growth and loyalty.

Key features:

  • Gain deeper insights into user behavior with real-time, face-to-face interviews.
  • Apps adhere to the  WCGA 2.1 guidelines and beyond, featuring an intuitive user interface that is simple to navigate and understand, regardless of user abilities or assistive technology needs. By prioritizing accessibility,  researchers to gather diverse perspectives and gain a deeper understanding of user needs, leading to more informed product decisions and a stronger brand reputation.
  • Cutting-edge interaction tracking technology provides a comprehensive and accurate record of user behavior, encompassing touches, gestures, facial expressions, and audio inputs. This granular data empowers you to gain deep insights into user preferences, identify usability issues, and make data-driven design decisions that optimize the user experience and drive product success.
  • Eliminate the hassle of uploading, waiting, and managing files with  streamlined cloud recording capabilities.

Pricing 

  • Freelance: this plan is designed for individual researchers or freelancers who conduct research for themselves or their clients. It costs $25 per month.
  • Team: this plan is designed for small research teams who need more features and collaboration tools. It costs $149 per month.
  • Insights Hub: this plan is designed for larger research teams who need ongoing access to data and analytics. It costs $344 per month.
  • Enterprise: this plan is designed for large organizations that require unlimited users and research sessions. Contact us for pricing.

Optimal Workshop

Optimal Workshop provides a comprehensive user research platform that empowers businesses to deliver customer-centric solutions with unparalleled efficiency. Diverse testing methods, advanced analysis tools, and streamlined participant recruitment capabilities enable organizations to gain deep insights into user behavior, identify and prioritize usability issues, validate design concepts, and measure the impact of design changes. 

Key features:

  • Card sorting: research platform provides a comprehensive solution for uncovering user mental models, enabling businesses to gain actionable insights into how users conceptualize, categorize, and label information. By leveraging automated analysis and comprehensive visualizations, organizations can rapidly extract meaningful insights from their research data and make informed design decisions that optimize content structure, enhance search and discovery mechanisms, and deliver exceptional user experiences.
  • Tree testing: investing in early-stage content evaluation with Treejack fosters a user-centric approach, leading to a more intuitive and engaging user experience.
  • Qualitative research: by utilizing Reframer's centralized platform and robust analytical tools, researchers can extract maximum value from qualitative data, fostering data-driven decision-making for improved user experiences.
  • First-click testing: invest in first-click testing to create a digital experience that is intuitive, user-friendly, and aligned with user expectations.
  • Online surveys: with real-time data collection, advanced segmentation capabilities, and user-friendly survey creation tools, organizations can effectively gather and analyze user insights, driving informed design decisions and fostering empathy-driven design practices. 
  • Participant recruitment: gain instant access to a vast pool of over 50 million qualified participants, saving you time and resources.
  • Product demos: view pre-populated study results and gain insights into the researcher experience.

Pricing 

  • Pro: $99 per month per user. This plan includes all of the features of the Free plan, plus:
    • Unlimited studies
    • Unlimited participants
    • Branded studies
    • Priority support
    • Research collaboration
    • Administrator controls
    • Team usage reports
  • Team: $153 per month per user. This plan includes everything in Pro, plus:
    • Personalized branding
    • Custom usage reports
    • API access
  • Enterprise: Contact us for pricing. This plan is designed for large teams and includes everything in Team, plus:
    • Enhanced security features
    • Role-based access control
    • Support for enterprise customers

Free Plan:

The Free plan includes:

  • 2 tree testing tasks
  • 20 card sorting cards
  • 3 qualitative research sessions
  • Unlimited online survey responses
  • First click testing
  • Participant recruitment
  • 10 research participant responses

Userfeel

Userfeel caters to businesses seeking a cost-effective and flexible approach to user testing. Unlike traditional tools with monthly subscriptions, Userfeel offers a pay-as-you-go model, ideal for conducting occasional usability tests. While this approach eliminates recurring costs, it's essential to monitor overall expenditure.

Key features:

  • Test in over 40 languages. Offers comprehensive user testing services across a vast linguistic landscape, encompassing over 1 million testers speaking more than 40 languages worldwide.
  • Choose from many demographics. Empowers you to refine your user testing audience with granular demographic filters, ensuring you gather insights from the most relevant participants. Comprehensive filtering options encompass: age, gender, country, language, and level of web experience.
  • Unlimited screener questions. Empowers you to further refine your user testing panel with the implementation of screener questions. These targeted questions allow you to gather insights from the most relevant participants, ensuring your testing efforts are focused and valuable.
  • Unmoderated or moderated. Userfeel empowers you to gather valuable user feedback through two distinct testing methodologies: unmoderated and moderated.
  • Test on any device. Userfeel empowers you to uncover bugs and user issues across a wide range of devices, ensuring a seamless user experience on desktops, tablets, and mobile devices.
  • Tasks, ratings and questions. Userfeel empowers you to craft comprehensive user testing questionnaires, ensuring you gather the precise insights you need to make informed design decisions.

Pricing 

Userfeel offers a pay-as-you-go pricing structure, with no contracts or monthly fees. This means that you only pay for the user tests that you run. There are two main pricing options:

  • Volume discounts: if you need to run more frequent user tests, you can save money by purchasing volume discounts. The more tests you buy, the lower the price per test. For example, you can buy 10 tests for $270, 25 tests for $675, or 50 tests for $1,250.
  • Per test: this option is ideal for occasional user testing needs. You pay $30 per test, which includes up to 2 participants and 30 minutes of recording time.

Trymata

Trymata (formerly TryMyUI) empowers businesses across diverse sectors, including product development, marketing, e-commerce, startups, and agencies, to unlock valuable user insights through remote usability testing.

Key features:

  • Unveiling usability issues across the development lifecycle: Trymata facilitates comprehensive testing throughout the entire development process, from initial prototypes to live websites and mobile applications. This flexibility allows teams to identify and address potential usability roadblocks at their earliest stages, minimizing costly rework and ensuring a smoother product development journey. By proactively addressing these issues, Trymata empowers teams to achieve demonstrably improved System Usability Scale (SUS) scores, a key metric of user satisfaction.
  • Targeted user recruitment through pre-vetted panels:  streamline your user recruitment process by leveraging Trymata's pre-vetted participant panel. This pool of qualified testers aligns closely with your target audience demographics, ensuring the insights gathered directly reflect the needs and behavior patterns of your actual user base. This targeted approach maximizes the value of each test conducted.
  • Protecting sensitive information:  Trymata prioritizes data security and intellectual property protection. The platform allows the creation and upload of custom Non-Disclosure Agreements (NDAs) which participants must sign before testing commences. This safeguard mitigates the risk of information leaks and ensures sensitive product details remain confidential.
  • Enhanced collaboration for efficient analysis:  Trymata fosters seamless remote team collaboration through a suite of innovative functionalities. Highlight reels allow researchers to create concise video summaries showcasing key user interactions and pain points. This streamlines knowledge sharing and facilitates efficient review within the team. Additionally, the platform allows for inviting multiple researchers to collaborate on projects, enabling joint analysis and fostering diverse perspectives. Furthermore, integrated video annotation functionalities empower researchers to leave specific comments directly on recorded sessions, pinpointing areas for improvement and facilitating focused discussions.

Pricing 

Trymata offers a tiered pricing structure with four distinct plans designed to cater to the needs of businesses of various sizes and user testing requirements. Here's a detailed breakdown of each plan:

1. Team ($399/month)

  • Ideal for small and medium-sized teams
  • Includes a team license for the Trymata usability testing suite
  • Provides access to 10 Trymata panel testers per month
  • Allows 10 invites per month for testing with your own users
  • Features UX Diagnostics metrics for data analysis
  • Enables creation of up to 36 highlight reels per year
  • Accommodates a total of 2 user seats

2. Enterprise (annual billing - $1,667/month)

  • Designed for large organizations with complex testing needs
  • Offers an enterprise-level license to the Trymata suite
  • Includes 360 Trymata panel testers per year
  • Provides unlimited testing opportunities with your own users
  • Supports up to 16 multi-choice screeners for user recruitment
  • Enables generation of video transcripts for deeper analysis
  • Allows creation of unlimited highlight reels for effective communication
  • Accommodates a total of 5 user seats

3. Unlimited (annual billing - $3,333/month)

  • Comprehensive solution for organizations with high-volume testing
  • Provides an unlimited-level license to the Trymata suite
  • Includes all features and benefits of the Enterprise plan
  • Offers unlimited access to Trymata panel testers
  • Supports unlimited user seats for your team
  • Grants early access to new features for a competitive edge

4. Agency (custom pricing - annual billing)

  • Tailored solution for agencies conducting client testing
  • Enables management of unique testing licenses for each client
  • Ensures separate test data and billing for each client
  • Provides seamless switching between client dashboards for efficiency
  • Allows granular access control to client data based on user roles
  • Accommodates unlimited user seats for agency staff
Please note that all pricing and website update information was accurate at the time of writing. Some information may have changed since then and may differ from what is presented in this article.