Coca-Cola has unveiled a new global identity for its Fanta soda brand. The orange motif and the green leaf disappeared from the logo. Perhaps in order to remove the emphasis from the orange flavor and emphasize a large range of flavors. The variety of tastes of the drink is now illustrated by juicy images of fruits, berries, splashes, and a colorful palette of shades in the corporate style.
Fanta has had different logos and labels in different countries for a long time. But starting this year, The Coca-Cola Company has created a single design system for Fanta across all of its markets around the world, just as it has previously done for the Coca-Cola brand and Sprite.
Coca-Cola has assembled an impressive creative team of specialists from different fields to update the design of Fanta: JKR developed the packaging and visuals, Brazilian artist Lucas Wakamatsu created stylized illustrations, various animations were created by Gretel, rebranding received a font and typography from Colophon, Tim Marcella took photos of the representatives of the target audience , and Martin Wannacott created the product photos.
The main message of the rebranding is the playful and cheerful mood of the brand. The new rebrand is mainly aimed at generation Z, but tries to bring playfulness to consumers of other ages.
Just last week, the Pepsi redesign was presented, you can also read about it in our blog.