LG Updated Its Logo to Be More "Dynamic and Youthful"

LG, the famous manufacturer of smartphones, TVs and other technology, has updated the logo for the first time in 9 years. Let's see how it differs from the old one.

LG has kept the recognizable outline of the face in the logo, but removed the round frame, the color has become more saturated, the overall image has become more minimalistic (now without shadows and reflections).

The company also conveyed the dynamism and freshness of the brand through animation. Now the LG logo can wink, smile and nod. In total, eight unique movements have been announced, with which the logo will be able to greet customers with a friendly smile or move to the beat of background music on digital platforms.

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Various gradient elements in LG Active Red, white and black were also introduced, "offering variety as they can be applied according to the unique characteristic of each product or service".

Life's Good is LG's slogan, which the company plans to use much more than before. It includes a message about how LG helps its customers enjoy quality life and precious moments through LG products, services and communications. The company also designed a new typeface for its brand slogan, which will be used more widely as a brand asset in product packaging.

Through rebranding, LG intends to attract a large audience, including the younger generation.