Google is also aiming to improve the online shopping experience with a new generative AI process for trying on clothes. The technology uses digital models to better reflect your body type and provide a more accurate visualization of how clothes look on you.
Google describes the new try-on features as follows: "Virtual try-on for apparel shows you how clothes look on a variety of real models. Here’s how it works: Our new generative AI model can take just one clothing image and accurately reflect how it would drape, fold, cling, stretch and form wrinkles and shadows on a diverse set of real models in various poses. We selected people ranging in sizes XXS-4XL representing different skin tones (using the Monk Skin Tone Scale as a guide), body shapes, ethnicities and hair types."
The feature is reminiscent of Snapchat’s Clothing Try-On AR tools, which are now available within its ARES product offering and being incorporated into more retailer display surfaces. The difference is that Snapchat uses your real body, not a simulated variation pasted over a digital mannequin. However, Google's new virtual try-on option sounds interesting and should make it easier for users to choose clothes online anyway.
"Starting today, US shoppers can virtually try on women’s tops from brands across Google, including Anthropologie, Everlane, H&M and LOFT. Just tap products with the ‘Try On’ badge on Search and select the model that resonates most with you."