LoveFrom, founded by Jony Ive, designed the exclusive "Astra Carta" seal for King Charles III of England. This remarkable emblem is intended to be a call to action for private firms in the space industry.
The blue dot in the center of the emblem means the Earth surrounded by the constellations, the Sun and the Moon. Delicately inscribed around the seal, a profound message urges us: "To care for the infinite wonders of the universe." There is also a similar text in Latin.
Ive previously designed the royal emblem for the coronation of King Charles, and this new seal is also circular with the crown up. However, the Astra Carta seal is subtly animated with the stars and planets revolving around the center, as can be seen on the official website.
Astra Carta is a collective call to action aimed at bringing together the public and private sectors and other stakeholders in a common commitment to the responsible and sustainable use of outer space.
It is also known that during the creation of the project, the LoveFrom team was consulted by Colonel Chris Hadfield, a former astronaut and commander of the International Space Station.