Snapchat adds generative AI lenses, longer video uploads and more
Snapchat unveils new creative tools for video & Snap creation, extended video lengths, and a camera toggle for seamless content capture. AI-powered Lenses offer new possibilities, while Snapchat+ introduces Friendship Profiles and pet Bitmojis.
Effortless Video Creation
Templates simplify high-quality video and Snap creation. Users can access Memories or their camera roll, add music, and generate polished clips for sharing with friends, family, or followers.
Extended Video Lengths
For longer content, users can now create videos up to three minutes long and upload videos up to five minutes in Chats, Stories, and Spotlight.
Seamless Content Capture
A camera toggle allows for quick Snaps or more advanced content creation with editing tools, accessible with a simple swipe.
AI-Powered Lenses
New AI Lenses offer limitless creative possibilities. A new advanced AI Lens lets users instantly immerse themselves in festive themes, with more styles on the horizon.
Snapchat+ Exclusive Features
Snapchat+ subscribers gain access to Friendship Profiles where their avatars can pose alongside their friends' Bitmojis. Additionally, a pet "Bitmoji" feature allows users to upload a pet photo via Snap Map and create a unique avatar for their furry companion.
