Spotify announces My Spotify
With over 615 million global users, Spotify is launching My Spotify in the U.S., Canada, U.K., Ireland, Australia, and New Zealand. This initiative highlights personalized habits through in-app messages and banners, featuring exclusive features like Daily Mixes and "Made For You" playlists.
Spotify recognizes the unique connection each listener cultivates with the platform. This individuality shapes a personal audio experience unlike any other. With over 615 million users, Spotify curates a tailored soundscape for each listener, encompassing their preferred artists, genres, and creators.
Inspired by these varied listening experiences, Spotify launches My Spotify, a new initiative celebrating the multitude of ways users engage with the platform. My Spotify will debut initially in the U.S., Canada, U.K., Ireland, Australia, and New Zealand.
My Spotify will be introduced to listeners over the next several weeks through personalized in-app messages and homepage banners highlighting their unique listening habits. Additionally, Spotify offers a range of personalized features, including Daily Mixes, the "Made For You" hub curating playlists and recommendations, and unique offerings like Daylist, DJ, and Blend. These features underscore Spotify's commitment to delivering a tailored audio experience for each user.
The My Spotify initiative will showcase a diverse group of Spotify users alongside respected cultural figures, each highlighting their individual connections with the platform. These collaborators, known for their unique personalities and accomplishments, include artist and designer Carly Mark, actor Ewen Bremner, publicist Gia Kuan, and FC Barcelona players Lucy Bronze, Salma Paralluelo, and Alejandro Balde. Their participation underscores the multifaceted nature of the Spotify experience.
