TikTok expands personalization features to improve the "For You" feed
Changes to the preferences will not be implemented immediately, as the system needs time to adapt to new settings and personalize recommendations.
The TikTok Manage Topics feature allows users to customize how often they see content from various categories on TikTok, including sports, travel, humor, creativity, fashion, and dance. This means that users can choose to see more or less content from these categories in their personal feed. However, this does not mean that content from certain topics will be completely excluded. Instead, it allows users to control the frequency of these topics in their feeds, giving them more control over the content they see.
To use the new feature, users simply need to open the TikTok app settings, navigate to the "Content preferences" section, and click on "Manage Topics". This will open a list of themes with sliders, allowing each user to customize the level of content visibility they prefer. The applied settings will not affect the content from the accounts the user is subscribed to and only affects videos that are displayed in the "For You" feed.
Changes to the preferences will not be implemented immediately, as the system needs time to adapt to new settings and personalize recommendations.
TikTok is also enhancing its keyword filtering features. The platform is now using AI to create "Smart Keyword Filters".
This feature will help customize a user's content feed using keyword filters which will block content that includes any selected keywords and content with captions, hashtags, or descriptions that contain related terms. The platform plans to support more than 200 keywords per user.
The "Manage Topics" feature and "Smart Keyword Filters" is now available worldwide.
