WhatsApp enhances calling features, introduces AI for customer service, and expands Meta Verified
WhatsApp is upgrading calls with screen sharing, larger video calls, and speaker highlighting for better clarity. They're also introducing AI tools for businesses to improve customer service and a Meta Verified badge for trust. One-tap calling for larger businesses is being tested.
WhatsApp announces a series of upgrades to its calling features, aiming to improve the overall user experience. These updates include:
- Screen Sharing with Audio: Users can now share their screen along with audio during video calls, enhancing collaboration and video sharing.
- Increased Participant Limits: The maximum number of participants in video calls has been raised to 32 across all devices, facilitating larger group communication.
- Speaker Highlighting: The speaker in a video call will be automatically highlighted and displayed prominently, improving clarity in identifying who is talking.
The announcement also emphasizes WhatsApp's ongoing efforts to enhance audio and video quality. This includes the recent implementation of the MLow codec for improved call reliability, better noise and echo cancellation on mobile devices for calls in noisy environments, and higher video resolution for calls on high-speed connections. The overall audio quality is also improved for calls made on poor connections or older devices.
WhatsApp Introduces AI, Meta Verified, and Enhanced Calling Features for Businesses
Leveraging AI for improved customer service
Recognizing the potential of AI in enhancing customer support and product discovery, WhatsApp is introducing tools that enable businesses to utilize AI for frequently asked questions. These tools aim to deliver timely and accurate responses to customer inquiries. Additionally, businesses can leverage AI-powered ad creation for platforms like Facebook and Instagram, facilitating targeted outreach to potential customers who might be interested in their offerings.
Meta Verified Expands to WhatsApp Business
The rollout of Meta Verified on the WhatsApp Business app is now underway in Brazil, India, Indonesia, and Colombia. This verification badge signifies that a company's information is registered with Meta, ensuring authenticity and protection against impersonation. Businesses utilizing Meta Verified benefit from enhanced account support from Meta and the ability to manage their WhatsApp presence across multiple devices for their employees. The Meta Verified badge will be displayed consistently on the company's WhatsApp channel and user page, both of which can be effortlessly shared on social media and other web platforms. The program's expansion to additional countries and businesses is anticipated in the near future.
Simplified calling functionality for larger businesses
Recognizing the need for real-time communication in specific scenarios, WhatsApp is introducing a one-tap calling feature for larger enterprises. This functionality simplifies communication for complex inquiries, such as intricate travel arrangements or new bank account discussions. Currently in the testing phase, the calling feature will be progressively extended to more businesses in the coming months.
These innovative features aim to empower users with a more convenient and efficient experience when interacting with businesses on WhatsApp.
