Users should be able to understand what will happen when they click a button. Buttons should always lead with a strong verb that encourages action except in the case of common actions like "Done", "Close", "Cancel", or "OK".
For labels, titles, and buttons, avoid articles to keep content short and actionable. This increases readability and encourages immediate action.
Avoid gendered pronouns
When possible, avoid gendered pronouns. If you can't, then they or their is preferable to his or her or he or she.
Use the active voice if users need to do something. It should be clear that the subject is the one doing the action.
Use actionable default text if you need to explain the specific process "Create" or "Generate".
Give clear instructions
Sometimes errors happen. Help people get back to work as quickly as possible by explaining what happened and giving clear instructions on what to do next.
- How to write copy for UI components? Buttons, Lists, Toasts, Toggles, Inputs, Tooltips, and Headings
- How to write Date, Time, Currency, and Numbers correctly?
- What are the main Voice and Tone principles?
Find the answers to these and other questions in Microcopy Guide👇https://www.figma.com/community/file/1172924220833346044