Tumblr launches semi-private Communities

Tumblr launches "Communities" in open beta, offering dedicated spaces for users with shared interests. This feature resembles Reddit's subreddits and fosters social networking beyond blogging.

Tumblr launches semi-private Communities
image: techcrunch.com

Tumblr, the twice-acquired microblogging platform, announced the open beta launch of its "Communities" feature developed by Tumblr Labs. This feature creates dedicated spaces for users to connect with others around shared interests, existing outside of the main Tumblr dashboard. The open beta follows a six-month closed beta period and signifies a strategic shift for the social platform under its new ownership by Automattic, the company behind WordPress.com.

Tumblr's "Communities" function establishes semi-private spaces equipped with designated moderators, independent rules, and specific privacy controls. This feature bears resemblance to subreddits on Reddit and Communities on the social networking platform X (formerly Twitter), both of which facilitate the development of artificial intelligence.

Tumblr has implemented a waitlist system for user-created Communities. Over 5,800 communities are currently on the waitlist, with Tumblr Labs prioritizing their inclusion to expand access to this feature.

This test functionality introduces a social networking element to Tumblr, extending its reach beyond its core focus on individual content creation and publication. Consequently, Tumblr enters a competitive space previously occupied by platforms like X and Reddit.

The development of Communities stems from user feedback regarding a desire for enhanced methods of connecting with like-minded individuals. This feature streamlines content discovery by eliminating the need to search for individual blogs on specific topics. Users can instead directly join a dedicated community centered around their interests.

The platform acknowledges the versatility of Communities, citing potential applications for fan groups of various media formats, educational institutions, book clubs, and even friend circles.